Social media marketing strategies are the plans you develop to guide your social media efforts. They help you understand what your audience wants to see from you and when they are most active on the platform. Once you have the answers to these questions, you can create a content strategy that delivers on your business goals. Find out https://growviews.com/
Start by defining your audience demographics. This will help you decide what content to share and when, allowing you to reach your target customers with marketing that doesn’t annoy them. If you’re unsure who your audience is, consider interviewing a few people from the target demographic or reaching out to your customer support, success, or advocacy team for insight. These teams are on the front lines with your current and potential customers every day and can paint a very precise picture of who you should be speaking to.
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Next, research your competitors. This can be as simple as a basic Google search. Look for keywords, phrases, and industry terms to find who shows up. Make note of how they use their account, what kind of content they post, and how often they post. Ultimately, this research should help you develop your own social media strategy for each network.
For example, you might decide that Facebook is best for acquiring new customers with paid ads, while Instagram is where you build brand affinity with existing followers and engage them with product photos and videos. With these use cases in mind, create mission statements for each network that outline your specific goals.