CRO & Analytics
Conversion rate optimization (CRO) is the process of improving website conversions by analyzing user behavior and making data-driven changes to the website design and content. A successful CRO strategy includes a variety of methods for collecting and analyzing data, including web analytics (like Google Analytics), A/B testing, heat maps, session recording, and user feedback tools. By using data analysis to continuously improve the website over time, businesses can increase their conversion rates and ultimately achieve their online goals.
When it comes to data analytics for CRO Tactics, the most critical element is to understand how users navigate a site and what actions they take. This helps you identify areas of improvement, which can then be tested with A/B tests or other user-based experimentation to determine which changes will have the most impact on your goals.
Digital Conversion Experts: Your Partners in Online Success
A key aspect of effective CRO is to focus on micro conversions as well as macro conversions. It’s easy to get caught up in the big wins, like a sale or sign-up, but it’s also important to think about all of the smaller steps in between that lead up to these primary goals. For example, a small change that lifts your conversion rate by just 3% could mean an extra $300 of revenue per week — or more than a single salesperson’s salary! This is why it’s so important to test and measure everything.